How long can Instagram Videos be and How to Better Use them for Marketing?


In this article, you’ll find out how long Instagram videos can be for every possible way you can use it on Instagram.

Instagram is competing with Facebook, YouTube and other social media platforms for getting more user’s attention. They want to keep you longer on the platform and video content is a perfect tool for that.

Let’s take a look where you can use Instagram videos:

  1. Regular Instagram feed
  2. Instagram Stories
  3. IGTV
  4. Instagram videos

How long can Instagram videos be on a regular feed?

Your Instagram feed is the place where you post all your photos and videos. After you upload your video posts, they show up in your followers’ home feeds and on your profile. Everyone can check your Instagram profile, scroll through all your posts and watch uploaded videos.

Instagram feed video length is 3 to 60 seconds. You can record it right on Instagram or select from a folder on your device and upload to the app.

When you record a video through the Instagram app using the camera tab, it will automatically stop recording after 60 seconds. In one post you can have up to 10 videos.

If you plan to add several videos to your post it’s easier to pre-record them and cut to the pieces up to 60 seconds, and then all you need to do is pick them from a library when you create an Instagram post.

Please note here that videos with multiple clips will show up as a square and can’t be uploaded as landscape or portrait. Once you publish your videos on the main feed they will stay there as long as you want.

Here is a trick to get more views for your video post: Share it on your Instagram Stories. As Stories can be found through explore page, more new people can see your video.

Let’s look at the second place where you can post your videos.

How long can Instagram videos be on story?

Well, the hard limit for Instagram Story videos is only 15 seconds and they last just for 24 hours. However, it’s a great way to share smaller parts of your day with your followers, without filling your actual feed with the less important content comparing to the one that you post on your main Instagram feed.

If your Instagram videos length is more than 15 seconds, they will automatically be split up into 15-second pieces for you, and all can be uploaded at once as well. So far it seems you only get four 15-second clips, so this only works for videos up to 1 minute.

You followers will see your stories on their home feeds in the form of your profile picture with the colorful ring around, located in the horizontal stories’ menu at the top. Use Instagram stories videos to engage with your followers by using stickers such as poll, questions, quiz, etc.

If you want to keep some of your Instagram Stories videos longer for viewers add them to Instagram’s Story Highlights.

Then they will be located at the top of your profile in the Highlight section until you decide to take them off.

Let’s get to the third place for posting videos on Instagram:

How long can Instagram videos be on IGTV?

So far for many accounts, the standard is between 15 seconds and 10 minutes long. However, verified accounts and accounts with a larger following can post up to 60-minutes video on IGTV.

The long videos can have a large size. You can upload them from the desktop as well as through Instagram itself.

They must be in MP4 file format and can be vertical videos with an aspect ratio of 9:16 (which is 1080 x 1920 pixels) or horizontal videos with an aspect ratio of 16:9 (1920 x 1080 pixels) Keep in mind that a minimum resolution for IGTV videos is 720 pixels.

For optimal performance, choose the H.264 video codec and 3,500 kbps bitrate with AAC audio. The maximum filesize for videos that are 10 minutes or less is 650MB.

When you upload IGTV video it automatically goes to the IGTV tab, not to the regular feed. But you probably noticed that when you scroll Instagram posts, you can see the preview of IGTV videos from other accounts. To show the preview on your main feed make sure you check “Post a Preview” box.

If you think how long can Instagram videos be for IGTV preview on the main page?

It’s very simple. The video length is the same as the regular Instagram video – 60 seconds. After that people will see the link Keep Watching and can continue watching your video on IGTV itself. Here is an extra trick for you.

As IGTV video length is 15 seconds and more look through you previously created Instagram videos that you published as regular posts. Using Instagram Analytics find those that performed well and post them again as IGTV video. That way you won’t need to create much new content and you already know that people like those videos. Also, the same as a regular video post, IGVT video can be shared to Instagram Stories to drive more people to your IGTV channel.

Now, we got to the longest type of video that you can create on Instagram.

How long can IG videos be when you do Live video streaming?

Instagram Live can be up to 1 hour. If you want to stay with your audience longer you can start another 1-hour video streaming right after you finished the previous one. Once a live video has ended, it’s no longer visible in the app, unless you share a replay of it to your story.

If you want to share it when you’re done with your live video, tap End in the top right then tap to Confirm. From there, you can tap Save in the top right to save it to your camera roll, or share it to your story. Like other photos and videos that you share to stories, live video replays disappear from feed and your profile after 24 hours, unless you add those stories as highlights.

That way anyone who visits your profile will be able to tap them at the top of your profile to view your saved live video. Live video replays include all the likes and comments from your original live video.

The number of viewers for your live video includes everyone who watched the live video and the replay. A bonus tip here is after you save your Live video, cut unnecessary parts, leave the most interesting fragments and post them as regular Instagram videos or IGTV.

So these are 4 types of Instagram videos that you can effectively use in Marketing. Make your videos the best length possible, post when your followers are online, and you’ll see your post engagement and follower count growing up.

Question, what type of Instagram videos do you use more often?

Do you prefer regular posts, Stories, IGTV or live video?

Let me know in the comments below.

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